top of page
microsoft small ChatGPT Image Jun 10, 2026, 10_36_57 AM.png

Medical device division of a diversified technology company

Category created — automatic external defibrillators

Cross-industry insight panels created a category that didn't exist. AEDs are now standard equipment everywhere.

microsoft small ChatGPT Image Jun 10, 2026, 10_36_57 AM.png

Coalition of global technology companies

New category of technology engagement identified

Megatrends research surfaced a structural gap in disaster response technology — before COVID exposed it globally.

microsoft small ChatGPT Image Jun 10, 2026, 10_36_57 AM.png

Swedish medical device company

Radiotherapy division acquired. Platform transition underway.

Adjacent market entry strategy delivered. Major radiotherapy acquisition completed.

microsoft small ChatGPT Image Jun 10, 2026, 10_36_57 AM.png

Fortune 500 technology company

$100M committed within six months

$1.4B in new revenue. $125M invested. A corporate venture capability built from scratch.

microsoft small ChatGPT Image Jun 10, 2026, 10_36_57 AM.png

Global semiconductor company

Two new markets identified and ecosystem seeded.

Thought leader panels identified two markets for idle silicon IP. Ecosystem seeded for both.

microsoft small ChatGPT Image Jun 10, 2026, 10_36_57 AM.png

Fortune 500 enterprise software company

Complete channel strategy and partner ecosystem delivered

Channel architecture designed from the revenue target down. Ecosystem built to the specification.

microsoft small ChatGPT Image Jun 10, 2026, 10_36_57 AM.png

European telecommunications and handset manufacturer

$1M strategic engagement. Question reframed. New strategic direction.

The question on the table was wrong. Reframing it opened a significantly larger strategic inquiry.

microsoft small ChatGPT Image Jun 10, 2026, 10_36_57 AM.png

Global consumer packaged goods company

New innovation process operational. IP monetized across four industries.

Innovation process rebuilt for commercial outcomes. Dormant IP monetized across four new industries.

microsoft small ChatGPT Image Jun 10, 2026, 10_36_57 AM.png

Global glass manufacturer

First customer secured through the vision panel process

Application frontier mapped across industries. Smart glass reframed as adaptive surface technology.

microsoft small ChatGPT Image Jun 10, 2026, 10_36_57 AM.png

US medical wearable device company

Global academic entry achieved. Mainstream trials entered.

Academic medical center entry built the evidence base. FDA acceptance for mainstream trials followed.

GENOMICS & LIFE SCIENCES

DISRUPTIVE GROWTH

NUTRICEUTICALS

AED CATEGORY

PLASTICS

DIGITAL DISPLAYS

SMART GLASS

DISASTER MANAGEMENT

ADVANCED SCIENCES

CLIMATE

ibm ls small ChatGPT Image Jun 10, 2026, 01_21_05 AM.png

FEATURED

Technology · Life Sciences

Fortune 500 technology company

$1.4B in new revenue. $125M invested. New CVC capability built from the ground up.

Vaxa built a bottom-up market model from the drug discovery process itself — revealing an opportunity no one had properly sized. One pitch to three companies. One moved first within six months. Corporate ventures invested over $25M in life sciences VC funds.

READ

— CLIENT OUTCOMES

A market entry built on what you have — and designed for what you don't.

01

Clarity on which assets actually travel

A structured, honest assessment of which existing capabilities, relationships, technologies, and channels are genuinely deployable in the new market — and which only appear to be. Most organizations overestimate both. This assessment changes the entry design before capital is committed.

Entry designed on actual transferable assets, not assumed ones

02

A gap-filling strategy that uses the right mechanism

What cannot be transferred must be partnered, built, or acquired. Vaxa determines which mechanism is right for each gap — and in what order. The wrong mechanism for the wrong gap at the wrong time is the second most common failure point in new market entry.

Each gap addressed through the right partner, build, or acquisition path

03

A phased entry with defined triggers

New market entry that tries to do everything at once rarely survives first contact. Vaxa designs the phases — what moves first, what follows, and what the commercial and competitive triggers are before each step is taken. The entry is a sequence, not a single bet.

Entry sequenced in phases with clear triggers between each

04

The first customers before the entry scales

The specific organizations most likely to convert first, the commercial model that makes the first transaction possible, and the approach to reach them before the broader entry begins. Early customers in a new market are not a scale problem — they are a design problem.

First customer pipeline defined and sequenced before execution starts

Client Results

Every engagement on this page started with a conversation, not a brief.

If you're facing something similar — or something we haven't seen before — that's equally a reason to talk.

— The Work Spans

Industries, geographies, and stages.

TECHNOLOGY

  • Fortune 50 enterprise software companies

  • Semiconductors and AI

  • Consumer electronics companies

  • Enterprise storage and infrastructure

Life Sciences & Health

  • Global medical device manufacturers

  • Medical wearable device companies

  • European theranostics, imaging startups

  • Global biotechnology companies

Industrials, Consumer & Public

  • Fortune 50 consumer packaged goods

  • Global automotive manufacturers

  • European telecommunications companies

  • US federal government agencies

Stay ahead of what's forming. Subscribe to Vaxa Insights — our look at the critical issues and emerging opportunities facing businesses today.

Client confidentiality is non-negotiable. Names, engagement details, and outcomes are not shared without explicit permission. What is shown here reflects the character and scale of the work — not the full scope of it.

client-results-hero-bg.png

—  CLIENT RESULTS

We don't just find markets.
We help build them.

At Vaxa, we have a passion for seeing things differently — for sensing what's forming before it's visible to anyone else. We work with clients who share that instinct, and together we turn what others overlook into markets, categories, and top-line growth that didn't exist before.

bottom of page